Recommendation Engine Algorithms: Super OTT Analytics
In today’s digital streaming landscape, OTT platforms face the constant challenge of connecting users with content they’ll truly enjoy. Recommendation engine algorithms serve as the bridge between vast content libraries and viewer preferences, but how do we measure their effectiveness? This is where recommendation engine algorithms become essential tools for OTT analytics professionals seeking to […]
RAG with BigQuery and OpenAI – 6 Best Practices to Implement
In today’s data-driven world, making sense of vast amounts of information stored in databases is crucial for businesses. Traditional database querying often requires knowledge of SQL syntax and table schema. However, with the advent of natural language processing (NLP) and powerful AI models, we can enhance the querying experience by enabling users to interact with […]
The Power in a Data Lakehouse Solution: Bridging the Gap Between Data Warehouses and Data Lakes
What is Data Lakehouse and why it matters? In today’s data-driven world, businesses face significant challenges when it comes to managing and harnessing the power of their data. Traditional approaches like Data Warehouse and Data Lake have their limitations, leading to data silos, governance issues, and slow processing times. Source (www.databricks.com) Data Warehouse Data Warehouses […]
Large Language Models – Bonus Learnings at DataSlush
We at DataSlush are working on multiple proof-of-concept projects on large language models. It was interesting to learn about the application of Large Language Models in various business domains. In this blog post, I am going to share some of the learnings that we had while utilizing Large Language Models for different problems, 1. Be […]
Google Tag Manager – 7 Rich Benefits of Server Side Tracking
In digital marketing, keeping track of how users interact with ads and measuring the success of campaigns is super important. Usually, marketers use tools like Google Tag Manager (GTM) to make this tracking happen. But there are problems with this approach. Firstly, some web browsers are starting to block third-party cookies, and even Google Chrome […]
Looker Studio – 2 Steps to Create Robust Data Connector
Are you looking to fetch data from an external API and display it in Google Looker Studio, Don’t know where to start? Look no further than Apps Script, a powerful development platform provided by Google. Google Apps Script is a rapid application development platform that makes it fast and easy to create business applications that […]
Data Story – Powerful Insights in Retail Industry
Imagine having a magical lens that lets you peek into the lives of your customers, understand their journeys, and make their experiences better with your brand. That’s what we aimed to do with the Retail Sales Dataset, using the powerful Looker Studio Dashboard. It’s like being a data story teller, where every chapter builds excitement […]
