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Business Intelligence for Healthcare Provider : Attribution, Data Engineering & Visualization
Architected a unified healthcare data lakehouse and multi-touch attribution model that consolidated distributed intake records, clinical scheduling, and multi-channel marketing campaigns into a compliant real-time analytics dashboard.
Data-Driven Ad Targeting: Optimizing Spends and Increasing Conversions
Built an automated customer segmentation engine and predictive lifetime value (pLTV) scoring framework to eliminate wasteful ad spend and increase return on ad spend across national retail accounts.
Elevating Lead Generation by 18%: A Collaborative Journey in Digital Marketing & Analytics
Transformed digital acquisition strategy through granular conversion tracking, call intelligence integration, and high-intent local search optimization to increase verified inbound care inquiries by 18%.
AI-Powered Talk to Data Solution for Global Education Enterprise
Engineered an enterprise generative AI text-to-SQL system allowing university leadership, academic advisors, and finance teams to ask natural language questions and receive real-time validated charts, dashboards, and student retention metrics with zero SQL experience required.
Audiobooks Personalized Recommendation System: Enhancing Engagement & Discovery
Developed a two-tower deep learning recommendation architecture that computes real-time listener embeddings, acoustic feature vectors, and historical completion rates to deliver personalized audio discovery.
Compliance Mate: Automated Food Safety & Temperature Monitoring Architecture
Built a fault-tolerant, high-throughput IoT streaming backbone to ingest, normalize, and evaluate continuous sensor temperature telemetry from commercial refrigeration units across thousands of restaurant locations.
Interactive BI & Operations Dashboard for Care Services
Centralized distributed operational data into a unified business intelligence hub, allowing field coordinators and executive teams to monitor regional carer match times, compliance certification expirations, and shift coverage.
Conversion Rate Optimisation & Funnel Analytics for Construction Supply
Conducted exhaustive customer journey and multi-step form funnel diagnostics to isolate friction points in complex commercial material quotation requests, resulting in optimized checkout and quote completion rates.
Smart AI Search: Enterprise Knowledge Retrieval
Built an enterprise multi-agent search engine where specialized autonomous workers collaborate to crawl internal files and public web sources, cross-validate facts, and synthesize structured research dossiers with verifiable citations.
Marketing Mix Modeling (MMM): High-Impact Multi-Channel Budget Allocation
Implemented a privacy-first Bayesian Marketing Mix Modeling engine with adstock decay and diminishing returns curves to guide multi-million dollar annual budget allocations across offline and online channels.
Sentiment Analysis & Customer Review Intelligence: ReviewLens NLP Framework
Architected an aspect-based sentiment and feedback clustering platform that ingests unstructured customer reviews from marketplaces, support tickets, and social channels to identify product bugs and churn drivers.