Marketing Attribution: Moving Beyond First-Level Analytics

Marketing Attribution: See the Full Picture Behind Your Campaign Performance You’ve got your Google Analytics dashboards, your social media insights, and maybe even a CRM system. But do you understand the full picture of your marketing efforts? Marketing analytics is like a powerful microscope where marketers have become modern-day artisans, allowing you to zoom in […]

AI Agents: The next-gen AI approach

AI Agents: The next-gen AI approach Artificial Intelligence (AI) has evolved significantly in recent years, with AI Agents emerging as one of the transformative developments in the field. AI agents represent a critical shift in designing intelligent solutions, enabling systems to understand, decide, and take action independently. Let’s explore AI Agents from a technical perspective, understanding their […]

OKRs – Building Effective Processes at DataSlush

Introduction: I started reading different articles and blog posts and came across a very interesting concept of Objectives and Key Results. Insights derived from various articles & books on OKRs completely changed our thought process and we started adopting OKRs. In this blog post, I am going to share our experience on how we started […]