Google Reviews: 6 Steps to Conclusive Intelligence with ReviewLens
ReviewLens is an AI-powered sentiment analysis solution designed for multi-location retailers. It transforms unstructured Google reviews into actionable intelligence, providing location-specific insights, competitive benchmarking, trend analysis, and strategic recommendations. With minimal technical requirements and a rapid 7-day implementation, ReviewLens helps retail leaders make data-driven decisions that improve customer satisfaction, optimize resource allocation, and create measurable […]
Google Tag Manager – 7 Rich Benefits of Server Side Tracking
In digital marketing, keeping track of how users interact with ads and measuring the success of campaigns is super important. Usually, marketers use tools like Google Tag Manager (GTM) to make this tracking happen. But there are problems with this approach. Firstly, some web browsers are starting to block third-party cookies, and even Google Chrome […]
Data Story – Powerful Insights in Retail Industry
Imagine having a magical lens that lets you peek into the lives of your customers, understand their journeys, and make their experiences better with your brand. That’s what we aimed to do with the Retail Sales Dataset, using the powerful Looker Studio Dashboard. It’s like being a data story teller, where every chapter builds excitement […]
Cookie Consent in Online Interactions – Implementation Best Practices
Introduction:Hello, digital adventurers! Welcome to Dataslush. Today we’re going to talk about something pretty cool yet kind of mysterious: Cookies and Cookie Consent. So, what are these “cookies” everyone keeps talking about? Well, they’re not the yummy kind you dunk in milk. Instead, they’re little bits of data websites store on your computer when you […]
Google BigQuery Data Pipeline : A Comprehensive Guide
Introduction: Welcome to our comprehensive guide on setting up a Mixpanel to Google BigQuery data pipeline. This process is vital for businesses looking to leverage data analytics effectively. Throughout this blog, we’ll break down the steps involved, highlighting why it’s essential and how it can fuel business growth. First, let’s understand what Mixpanel and BigQuery are, and why they’re beneficial. […]
Data Analytics Superpower – Unlocking Business Growth
Over a cup of chai, Amar, the co-founder of DataSlush, posed a thought-provoking question: “What is Data Analytics?” His question sparked a fascinating conversation about the essence and importance of analytics in business. We realised that data analytics is like a superpower for decision-making—much like a GPS navigating the complex online landscape of your business. […]
Data Driven Education: A Framework to find measurable deliverables
This article aims to equip educational stakeholders with the knowledge that data can transform educational outcomes. It highlights the importance of data driven education and provides a framework on how to derive the key deliverables to achieve the goal. Every School’s Three Pillars of Success All schools strive for success in three fundamental areas: To […]
Marketing Attribution: Moving Beyond First-Level Analytics
Marketing Attribution: See the Full Picture Behind Your Campaign Performance You’ve got your Google Analytics dashboards, your social media insights, and maybe even a CRM system. But do you understand the full picture of your marketing efforts? Marketing analytics is like a powerful microscope where marketers have become modern-day artisans, allowing you to zoom in […]
