Conversion Rate Optimization With Precise Ad Targeting: Optimizing Spends and Increasing Conversions

Learn how we helped Marlo Beauty Supply achieve 82% audience accuracy and 5% conversion increase through strategic ad targeting validation.

82% Audience Accuracy

5% Conversion Increase

Improved Ad Targeting

Optimised Marketing Spend

The Challenge

Ad Targeting Validation Problem – Marlo Beauty Supply wanted to increase Meta Ads conversions while optimizing ad spend. The key challenge was validating whether ads were successfully targeting licensed beauty professionals versus general consumers.

The Solution

Targeted Pop-up Implementation

We implemented a targeted pop-up exclusively for Meta Ads visitors asking them to confirm they were licensed professionals, allowing real-time audience validation.

Advanced Analytics Setup

Configured comprehensive tracking through Google Analytics 4 and Google Tag Manager to capture detailed audience behavior and validation data.

Real-time Reporting

Built custom dashboards in Looker Studio to provide real-time insights into audience validation and campaign performance.

We truly appreciate the expertise of Collideascope and DataSlush in refining our ad targeting strategy. Collideascope’s Meta Ads management, combined with DataSlush’s datadriven approach, helped us validate our audience in real time, ensuring our ads reached licensed professionals. With 81% accuracy and a 5% boost in conversions, their seamless execution through Google Tag Manager and GA4 provided invaluable insights. Their strategic thinking and precision made a significant impact, optimizing our ad spend and driving better results.

Katie Marlo Beauty DataSlush conversion rate optimization

Katie Harrington

Director of Digital Marketing

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[Case Study] Marlo Beauty Supply