Recommendation Engine Algorithms: Super OTT Analytics
In today’s digital streaming landscape, OTT platforms face the constant challenge of connecting users with content they’ll truly enjoy. Recommendation engine algorithms serve as the bridge between vast content libraries and viewer preferences, but how do we measure their effectiveness? This is where recommendation engine algorithms become essential tools for OTT analytics professionals seeking to […]
Google Tag Manager – 7 Rich Benefits of Server Side Tracking
In digital marketing, keeping track of how users interact with ads and measuring the success of campaigns is super important. Usually, marketers use tools like Google Tag Manager (GTM) to make this tracking happen. But there are problems with this approach. Firstly, some web browsers are starting to block third-party cookies, and even Google Chrome […]
Cookie Consent in Online Interactions – Implementation Best Practices
Introduction:Hello, digital adventurers! Welcome to Dataslush. Today we’re going to talk about something pretty cool yet kind of mysterious: Cookies and Cookie Consent. So, what are these “cookies” everyone keeps talking about? Well, they’re not the yummy kind you dunk in milk. Instead, they’re little bits of data websites store on your computer when you […]
Data Analytics Superpower – Unlocking Business Growth
Over a cup of chai, Amar, the co-founder of DataSlush, posed a thought-provoking question: “What is Data Analytics?” His question sparked a fascinating conversation about the essence and importance of analytics in business. We realised that data analytics is like a superpower for decision-making—much like a GPS navigating the complex online landscape of your business. […]
Marketing Attribution: Moving Beyond First-Level Analytics
Marketing Attribution: See the Full Picture Behind Your Campaign Performance You’ve got your Google Analytics dashboards, your social media insights, and maybe even a CRM system. But do you understand the full picture of your marketing efforts? Marketing analytics is like a powerful microscope where marketers have become modern-day artisans, allowing you to zoom in […]
