Marketing Attribution: Elevating Lead Generation by 18%

Learn how DataSlush and Collideascope transformed lead attribution for Assisted Living Services.

Increase lead submission rates by 18%

Improve qualified leads by 24%

Enhance attribution accuracy across channels

Higher Campaign Effectiveness

The Challenge

ALS faced significant challenges in their digital marketing efforts. They struggled with accurately tracking where their leads were coming from, especially those from direct traffic. This made it difficult to know which marketing efforts were working best and how to optimize their campaigns for better results.

The Solution

Custom Attribution Script

We implemented the attribution script on the website for understanding the attribution & the impact of paid campaigns throughout the user journey from the first interaction.

Identified Discrepancies

We dug deep into the website's traffic patterns to uncover the root of the problem. By analysing user behaviour and traffic sources, they identified discrepancies in lead attribution due to user privacy issues from the iOS operating system.

Hypothesis Testing

We meticulously crafted hypotheses aimed at optimising elements of the website, from call-to-action buttons to the lead page layouts for mobile pages. By implementing the winning variations identified through hypothesis testing, ALS saw a substantial increase in key metrics.

We are incredibly grateful for the partnership with Collideascope and DataSlush. Their expertise and dedication have been instrumental in elevating our digital marketing efforts and driving meaningful results. With their support, we've been able to reach and serve more individuals in need of compassionate care, ultimately fulfilling our mission of making a difference in people's lives.

Mario D'Aquila

CEO of Assisted Living Services, Inc.

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[Case Study] Assisted Living Services