Data Analytics Superpower – Unlocking Business Growth
Over a cup of chai, Amar, the co-founder of DataSlush, posed a thought-provoking question: “What is Data Analytics?” His question sparked a fascinating conversation about the essence and importance of analytics in business. We realised that data analytics is like a superpower for decision-making—much like a GPS navigating the complex online landscape of your business. […]
Data Driven Education: A Framework to find measurable deliverables
This article aims to equip educational stakeholders with the knowledge that data can transform educational outcomes. It highlights the importance of data driven education and provides a framework on how to derive the key deliverables to achieve the goal. Every School’s Three Pillars of Success All schools strive for success in three fundamental areas: To […]
Lead Scoring – 1000+ Data Points Uncovered with AI
Do you have four minutes? Here is what you need to know. Organizations are redefining their lead scoring model by introducing AI into it. Contrary to traditional lead scoring which works on static filters, an AI-based model gives thousands of additional attributes related to Intent, visitor activity, technographics, firmographics, lead history, etc. AI is bringing ease to lead […]
Marketing Attribution: Moving Beyond First-Level Analytics
Marketing Attribution: See the Full Picture Behind Your Campaign Performance You’ve got your Google Analytics dashboards, your social media insights, and maybe even a CRM system. But do you understand the full picture of your marketing efforts? Marketing analytics is like a powerful microscope where marketers have become modern-day artisans, allowing you to zoom in […]
