Beyond Accuracy: Uncovering the Value of Recommendation Coverage Metrics with Google Analytics
Welcome to the wonderful world of OTT platforms, where you can binge-watch your favorite shows and movies to your heart’s content. But have you ever wondered how these platforms decide…
Why do we need Server-Side Tagging?
In digital marketing, keeping track of how users interact with ads and measuring the success of campaigns is super important. Usually, marketers use tools like Google Tag Manager (GTM) to…
The Story of Data-Magical Lens of Data
Imagine having a magical lens that lets you peek into the lives of your customers, understand their journeys, and make their experiences better with your brand. That’s what we aimed…
Unlocking Trust: The Power of Cookie Consent in Online Interactions
Introduction:Hello, digital adventurers! Welcome to Dataslush. Today we’re going to talk about something pretty cool yet kind of mysterious: Cookies and Cookie Consent. So, what are these “cookies” everyone keeps…
Unlocking Business Growth: How Analytics is Your Secret Superpower
Over a cup of chai, Amar, the co-founder of DataSlush, posed a thought-provoking question: “What is Analytics?” His question sparked a fascinating conversation about the essence and importance of analytics in business.…
